Hosting a free event is a great way to attract people to your business, whether it's online or in person. If you're hosting online, you can use virtual conferencing tools like Zoom or Google Meet. If you're hosting in person, you may need to rent a space at a community center, library, or co-working space.

The strategy of hosting a free event to promote your metaphysical business works because it gives people a chance to experience you and your energy firsthand. Advertise your free event as a workshop or complimentary experience. The type of event you host will depend on what you'd like to sell. For example, you could host a free evidential mediumship demonstration, a group meditation for inner peace and prosperity, or an introduction to energy work.

Once you've planned your event, promote it to an audience who is likely to be interested. You can hang up flyers with a QR code around your community or post about it in local Facebook groups. If you're hosting online, you can run social media ads or promote your event in Facebook groups that allow marketing. You can also use other social media platforms like Instagram and TikTok to promote your event. The goal is to get as many people as possible to attend.

At the end of the event, follow up with everyone who registered and see if they're interested in a special discounted service because they attended. The event method often leads to new clients because people are grateful for the positive experience. This is a sincere and effective way to find your first customers and launch your business successfully.

Another positive marketing method that truly works for aspiring metaphysical business owners is to either build their own community or join an existing one with relevant people, and serve as a mentor and leader inside of it. The reason why this is a great way to attract customers is because as a visible and respected community leader you will also be viewed as an expert in the area that you decide to focus on. Because you are doing the work to show as an influential leader and providing support to the community, people will naturally get to know you and gravitate towards you because you’ve put in the work to build trust. When people see you giving of yourself and being a strong role model and respected mentor they will feel that they can trust you to help them. Although building your own community from scratch can take some time, it isn’t impossible if you put in the work and be service oriented in the initial stages. Whether you have a few people in your community to be of assistance to or if your audience grows to thousands, the mindset of “being of service” to the community will put you in the right headspace to receive the rewards of being a community host.

Most people do not know about this, but there are Facebook Groups that you can pay a membership fee to in order to be a co-host and expert. If you are interested in providing your gifts to a community as a mentor and leader but do not want to waste time building a community of your own this is a great way to get started. Joining into a pre-established community full of the type of people whom you want to connect with will give you the fast track solution to visibility and brand awareness for your metaphysical business. You can even use this as a technique to find people to join your own community , taking people from one larger broad spiritual community, to a smaller more intimate one that you are providing service to. 

If you are looking for a way to gain credibility and showcase your unique approach to sharing metaphysical knowledge and techniques, creating your own educational content is a fantastic way to market yourself. You may think that every type of teaching content has already been created and therefore there is no point, but this is not true because the content YOU are meant to create can come only from you. You have a one-of-a-kind personality, so even if you are creating videos, writing articles, or creating podcasts on topics that have already been covered 100 times before, this is not a reason to avoid making your own content. It isn’t so much about always sharing original ideas but rather about sharing ideas in an original way. If it is true that you want your clients to feel drawn to you and that you are aligned with them and their journey, then it makes sense that you should create informative content in your own voice so that they can see how you address the metaphysical concepts and ideas that relate to what you are selling.

There is also a lot to be said about being able to explain metaphysical concepts in new and engaging ways. You will also naturally contribute a lot of new energy and enthusiasm if the content is about the things that you are most passionate about. There is an infinite amount of things to talk about regarding the metaphysical, and you should never run out of ideas.

Creating content is also important for your online visibility as it benefits your SEO. S.E.O. stands for search engine optimization, which means your website and social media presence show up when people are searching for information on the topic that you are an expert on and that your business directly relates to.

Most people do not know about this, but there are Facebook Groups that you can pay a membership fee to in order to be a co-host and expert. If you are interested in providing your gifts to a community as a mentor and leader but do not want to waste time building a community of your own this is a great way to get started. Joining into a pre-established community full of the type of people whom you want to connect with will give you the fast track solution to visibility and brand awareness for your metaphysical business. You can even use this as a technique to find people to join your own community , taking people from one larger broad spiritual community, to a smaller more intimate one that you are providing service to. 

The final proven marketing technique that metaphysical business owners can utilize is to activate their professional and personal networks to spread the word about their services. Many successful practitioners operate businesses that are based largely on referrals. Why is network referral so impactful for these unique businesses? It's simple: when someone has a transformative and impactful experience with you, they are inspired to share their experience with others.

Initially, when first launching your business, you're going to need to be brave and step out of “the spiritual closet,” owning your gifts and the work that you intend to do. Offering a complimentary service to people in your network who you know will refer you can help in the launch phase because they can speak about what you do from experience. Letting people know what kind of clients you're looking for and sharing your vision helps them get on board with helping your business get off the ground. Additionally, learning to talk about your unique business with confidence will make it feel real and get you excited to tell people about what you do, overcoming fears and insecurity in the process.

The next level of this network activation strategy is to buddy up with other metaphysical businesses that provide similar but different services so that you can share a customer audience. It is common for metaphysical business owners to join collectives and collaborations where this kind of network sharing is possible. Having an open mind to working with others and taking part in professional networks will benefit you because these other business operators will be encouraging and can relate to your challenges. It can be very lonely working on these types of businesses in isolation; being part of a professional network that includes referral opportunities, advertising advantages, and access to a customer audience is incredibly helpful at any phase of business, but especially when just starting out.

Who Can Help You With Marketing Your Spiritual Business?

As a metaphysical entrepreneur looking to get your business off the ground, you may be asking, "Who can help me do this?" Right now, the task feels so monumental. However, like with all things in life, knowing the right way to market your unique business to achieve your vision will need to come primarily from you and your own intuition. Yes, there are metaphysical niche marketing specialists, such as Brandie Michelle Peters, PsyChicks community founder, who understand the industry and have many great strategies to share about marketing business operations like yours. But the primary decision-making and your approach will need to be inspired by your own heart, personality, brand vision, and the type of people you wish to serve. If you choose to work with a metaphysical business marketing professional, they will only be able to help you if you can articulate what you aim to achieve. If the goal is simply to find any customers by any means possible, you will likely struggle because your vision is not specific enough. If you know what you wish to sell and to whom and have a clear, concise offer and experience that proves your abilities, then the question of how to market gets a lot easier. The more experience you gain working with people and presenting yourself as a professional practitioner, the easier it becomes to know exactly what you need to do to attract more customers.

How The PsyChicks Collective and Community Can Help Your Advertise Your Metaphysical Business In-Person and Online

The PsyChicks Community and professional collective assists in helping metaphysical practitioners like yourself reach new clientele. Below are the various options for services and support through us that you may be interested in.

For a monthly membership fee, metaphysical professionals are provided with a variety of resources and benefits designed to help them successfully find customers and become leaders of the PsyChicks Community. Featured benefits of the membership include:

• Expert and Mod Status Inside of The PsyChicks Community on Facebook

• Listing On The PsyChicks Collective Member Directory Website

• Aligned Client Match Making Services Via The PsyChicks Collective Searchable Directory

• Ability to Go Live and Host Events in The PsyChicks Community on Facebook

• Opportunity to Host An Online Support Group, Development Circle, or Small Group For The PsyChicks Community

• Opportunity to Host A Local In-Person Meet Up or Mixer To Your Local Audience Promoted Through PsyChicks With Ads

• Access To A Private Collective Member Only Community and Group Chat

• Access To A Members Only Area With Pre-Recorded Resources To Help You Be Successful

• Inclusion in The PsyChicks Advertising Materials, Including Our Ads and Weekly Newsletter

• Free Access To The Practice Reading Exchange Board With Special Benefits

Your PsyChicks Collective Membership is a great investment in yourself and your professional success as a practitioner. It is considered a marketing/advertising expense for your business and is deductible on your small business taxes. As a self-employed, small business operator, you will not find a more return-generating opportunity to get the word out about your professional offerings! Everything inside the collective is designed to help address the unique challenges that metaphysical practitioners face and provide a solution that is both good for the clients and customers whom you will be of service to, as well as to you as an entrepreneur.

Many of our current collective members joined and continue to be a part of the Collective because of the amazing return on investment and overall positive experience we provide. Below are some genuine testimonials from our participating collective members, many of whom have incredibly grown their businesses through their memberships.

Whether you're a new or seasoned metaphysical business owner, you'll find abundant opportunities inside our ever-expanding community. If you have a heart for service and often think, “If only they knew about me, I know they’d love what I offer,” when trying to find an audience for your work, you’ll be excited by what the PsyChicks Collective delivers.

There's no better value for the cost of your monthly membership fee! If growing your audience, finding an offer that converts, and figuring out the marketing side of things is eating up all your valuable time, then this is a wonderful solution!

“The future looks bright!”

This is one of PsyChick’s founder Brandie’s favorite optimistic sayings, and it’s absolutely true when it comes to the opportunities that exist within the collective. As our audience grows and we expand, so will your business. Come be part of the vision that we are creating—collaborative, exciting, and abundant. You’ll love being part of a like-minded, bright, resourceful, and empowering collective of metaphysical practitioners working together to raise the global consciousness—one person at a time.